Senior Sales Manager / Sales Manager
Job Purpose:
The Senior Sales Manager / Sales Manager is accountable for proactively soliciting and managing sales opportunities in line with the annual business development and sales plan, and to achieve/exceed budget in executing the sales strategy of the Hotel. Generate new accounts and building relationship within assigned segments. Provide sufficient leads to achieve objectives and goals.
Basic Function:
- Set sales goals, compare performance to goals, and adjust goals as needed
- Align current team processes and procedures, identify opportunities for improvement, and implement them
- Build customers loyalty and strenghten relationship
- Provide detailed and accurate sales forecasts
- Foster a competitive yet collaborative team environment
- Achieve individual performance through measurement, and suggest sales plan, strategies and actions as needed
Duties and Responsibilities:
- Achieve daily and monthly targeted number of sales activities with effectiveness
- Develop business leads for the Hotel on a weekly basis
- Prepare monthly list of accounts to penetrate for the following month
- Plan a minimum of 2 site inspections/entertainment meetings per week to qualified potential accounts or new accounts
- Update Director of Sales/ Director of Sales and Marketing on market trends and business leads
- Prepare monthly action plan for main market segment and implement an account development plan for key accounts to achieve maximum revenue in both short and long term
- Perform monthly review account profile on room nights production and average rate
- Monitor competitors’ rate strategy, account penetration and marketing activities to maintain a competitive edge
- Fully responsible of accounts under his/her management to achieve financial and non-financial objectives , including contracting, updating profile and renewing contracts
- Solicit new and existing corporate/group/catering accounts to meet and exceed revenue goals through telephone prospecting, outside sales calls, site inspections and written communication
- Up-sell, cross-sell and promote Hotel facilities & services at every available opportunity in order to maximize sales revenue
- Conduct negotiations to achieve the best profit and rates for The Standard, Hua Hin
- Attend hotel clients and local community business events to network and maintain high visibility
- Identify and communicate ideas, customer expectations from assigned segments and territory
- Update management and other departments on VIP arrivals, meet and greet accordingly
- Attend overseas trade shows, key clients events, FAM trips and sales trip as planned, submitted and approved at the beginning of each year and updated calendar at each quarter
- Ensure that all accounts profile, all sales reports and any other relevant information are updated
- Develop and maintain positive and productive working relationships with other employees and departments
- Maintain confidentiality of proprietary materials and information
- Follow company and department policies and procedures
- Ensure dress-code and personal appearance are clean, hygienic, professional and in compliance with company policies and procedures